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Expohabitat
Organized by the ICEX, Spanish Institute of Foreign trade, it has been celebrated in Moscow, days 25 to 27 of June the last, the second EXPOHÁBITAT, multisectorial Hall dedicated to the Equipment the Home.
This Hall, whose first edition it was celebrated in Shanghai, year 2001, counted for the first time on the participation of the Spanish Air conditioning, represented by AIRDATEC, GER, KOOLAIR and AFEC, that made it in stands individual.
Parallelly to the development of the Fair, it was celebrated a Forum of Investments and Enterprise Cooperation Hispanic-Russian, to whom those Spanish companies specially interested in making contact with the enemy and negotiations went, to explore the possibilities of its establishment in Russia.
The inaugural ceremony of the fair was presided over by S.A.R. Prince de Asturias, accompanied in this occasion by D. Rodrigo Short while, Vice-president First of the Government, in an act celebrated in the fairground, followed by a detailed route by stands of the companies. Between stands that counted on the S.A.R visit. Prince de Asturias, is the one of GER, where Carlos Merino was taken care of by manager D., moment that gathers the photo that accompanies this review, that explained to the illustrious visitors the characteristics of the exposed machines and the reasons and expectations of the participation of GER in this Hall.
The participation of AFEC, was centered in stand, in which, with the aid of a stewardess, it was taken care of the professionals of the sector who visited to us, giving to it them to a pamphlet trilingüe, Spanish, English Russian and, who relates the companies members of the Association and the products that make.
Additionally, AFEC participated in the held meeting, jointly with other associations to discuss the development of the Plan of the Habitat of Spain for the next years. In the course of this meeting, the AFEC manager commented the peculiarities of products and services offered by the sector of the air conditioning, as well as the market to which goes directed.
The day 26 AFEC, represented by their manager, participated in the lunch of work presided over by D. Rodrigo Rato while, in which the preliminary conclusions of the meeting appeared arrives mentioned on the Plan of the Habitat, once incorporated the suggestions of the representatives of the present Associations in the mentioned encounter.
As preparation of the Fair and the Forum were carried out a campaign of communication, made by means of insertions in press and specialized magazines, presentations, mailings, inverse commercial missions to the Fair, etc.
Between the developed parallel activities during the Fair they deserve to be outstanding the reproduction of a modern Spanish house, exhibitions dedicated to the design of Spanish furniture, the Real Factory of Carpets, etc. and the exhibition on the architecture in Spain, dedicated to Gaudí, Calatrava, Moneo and Tusquets.