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Climaq
Similar it was programmed, on August 9, at 14:30 there were opened the doors of CLIMAQ, Exhibition of Air conditioning and Technical Architecture, which for the first time took place in Buenos Aires, organized by IFEMA and the Argentine society, THE RURAL ONE.
Eight companies: AIRDATEC, CIATESA, HITECSA, HITSA-TOPAIR, LENNOX, SAUNIER DUVAL CLIMATE, TECNIVEL and TERMOVEN, were forming the Spanish representation, that in the frame of a common, prepared stand, coordinated and led by AFEC, came to the fair to explore the Argentine market, although they not all were departing from the same level of knowledge or presence on this market.
Targets
The presence in CLIMAQ, had, for the said companies, different targets. In some cases, the target was the search of possible distributors, in others studied in depth the contacts initiated in operations of exportation to the Argentine market, before to the presence in CLIMAQ. For some company the target was to analyze in direct the type of teams that are used in certain applications. In all the cases, to know the market, his current lacks and the possible future demands, the manufacturers who attend to it, the possibilities of exporting to the same one and the barriers, customs duties or skills, the expediency or unsuitability of making locally and the search of possible interested associates, etc.
The global evaluation of the assistance to the fair is frankly positive, for lack of is completed the poll, which requested by the ICEX, he will gather, of detailed form the opinion and evaluation of the persons in charge of every company, on principal aspects of the above mentioned participation. Based all this, naturally, according to the targets, which appeared previously to his assistance, and according to the realized contacts that will need to be deepened and sedimentados, before really they are confirmed like really fruitful.
The visitors of the stands, basically: fitters, distributors, consulting engineers and architects, remained pleasantly surprised by the technological and finished level of the exposed, and like that teams made it know the persons in charge of the stands in his visit to the same ones. Up to such a point the exposed material caused sensation, that, at least the half of the exhibitors, received the request of his Argentine speakers, so that the material was remaining in Argentina and was not returning to Spain. Regrettably the type of elected import, temporary import, with guarantee of the Embassy of Spain, and the complicated steps of the Argentine customs dissuaded to attend to these requests, with which naturally, previously to his assistance to the Lounge, none of the assistants was provided.
Another detail that shows the impact caused by the presence of the Spanish Air conditioning in Buenos Aires, proves the made offer, to the person in charge of the Spanish pavilion, for the director of SIRAA, International Lounge of the Refrigeration and the Air conditioning, fair that was celebrated 15 days later in another fair enclosure, property of the municipality of Buenos Aires, so that the finished pavilion of AFEC was moving to the exhibition quoted on having finished CLIMAQ.
This dazzle and/or discovery, on the part of the Argentine professionals, of the quality of the teams exhibited by the Spanish manufacturers, was confirming, in general opinion of the above mentioned, the most important advantage of being present at a fair, since it is to announce a real sample of the products that offer.
The fair
The fair enclosures of the RURAL ONE, a few excellent and modern buildings, which facilities of air conditioning were realized recently by a company instaladora Spanish, with machines of covering HITSAT-OPAIR, placed in the communicated good quarter of Palermo of Buenos Aires, count with several pavilions, between them, some with history, for the most important cattle fair of Argentina is celebrated in the above mentioned place, for more than hundred years.
The green pavilion, with an approximate surface of 10.000 m2 was the private room for CLIMAQ. Diverse reasons, between them the economic crisis in which there lives at present the Argentine economy, the practical coincidence with already said SIRAA, which although more dedicated to the industrial cold some possible exhibitor withdrew, and, possibly, the fact that it was the first edition, reduced considerably the number of exhibitors, which did that finally the pavilion used was the red one, of 2.200 m2, with the consequent surprise and grief of the Spanish participants. Fortunately, since he remains said previously, the size of the pavilion and the number of exhibitors did not darken, finally, the target of the Spanish expedition.
For the rest, the organizers, and especially IFEMA, put at the disposal of the Spanish expedition, the facilities and all his means, to summon to the biggest possible quantity of professional visitors, representative of the sectors in which exhibitors were interested the companies.
The director of The LA RURAL, Mr. Etchebere, invited on Thursday, the 10th, to the Spanish professionals to a typical Argentine mixed grill, to which also he assisted D. Carlos González García of Barga Director Comercial and of Marketing of IFEMA, who also accompanied us during a pair of days in the Lounge.
It is of emphasizing the quality of the services of stewardesses, and of receptionists as well as the continuo service of cleanliness that it worried at all times about supporting in perfect state, the enclosure, the stands and the machines.
The stand
The Spanish stand was occupying 275 m2, of which 25 approximately, them was occupying a corridor that incorporated into the center of the stand, was facilitating the step of the visitors and his access to the counter of reception, perfectly attended by a stewardess of the organization. Eight companies had awarded previously, for drawing, eight individual spaces, of approximately 20 m2 each one in the exterior of the stand, leaving a common interior space, which was including the said counter of reception, two small stores and a zone with tables and chairs.
The assembly was realized according to the due thing, without any type of incidence and his result, both from the aesthetic and functional point of view he answered to the awaited thing. The set turned out to be attractive, light and modern.
Placed in position privileged, the visitors were finding the Spanish stand after gaining access to the fair pavilion.
The complementary actions
As soon as the logistics was solved, that is to say: the hiring of the space, of the pavilion, and of the transport, as well as the customs office of the teams and the laying of the same ones on the stand, the actions to attract visitors, concentrated most of the effort and of the time, dedicated by AFEC, to the organization of our presence on the Fair.
During April, it was contacted with the Argentine Associations of the Sector, (Chambers as they are named in this country), between them: Chamber Argentina of Heating, Air conditioning and Ventilation (fitters); Association Argentina of Cold, (engineers) and Chamber Argentina of Industry of Refrigeration and Air conditioning (Manufacturer), who, kindly, offered to collaborate in the task of the invitations making to come to his associates to visit the Fair, at the time that they were sending to them a copy of the leaflet edited by AFEC, which was summing up the basic information of the Spanish companies taking part in the event.
The above mentioned leaflet, designed specifically for this occasion, with photos, directions and critiques of eight companies exhibitors and of AFEC, was sent previously to the Organization of the contest, which in turn made it come to the Associations quoted and included it in his general "mailings" of visitors.
A second "mailing", more limited and select, was summoning for an act of presentation of the Sector of the Spanish Air conditioning, followed by cótel-lunch and by visit our stand. The call realized by AFEC, the Commercial Office of Spain in Buenos Aires and LA Rural, told that, equally, with the collaboration of the Chambers it arrives said.
During the mornings before to the Fair it was even contacted telephoneally with the persons in charge of the most important Spanish companies taken root in BB.AA., telephone, insurances, banks, constructors, etc, to request his presence at once above quoted.
In these informative actions it is of emphasizing the help received from the Commercial Office, which, from the first interview realized in April, has collaborated actively with AFEC, for the success of the Spanish participation. As I complement to the above mentioned help, every exhibitor received a finished dossier on the Argentine market of the Air conditioning, prepared by D. Juan Gómez of the Tower (Analyst of Market of the Embassy of Spain).
Previously and of parallel form two reportings were inserted, in the magazine HOUSING and in the supplement ARCHITECTURE, of the newspaper THE NATION. The latter reporting was complementing the realized interview, for the same supplement, months earlier, to the manager of AFEC, in which, between other topics, there was promising to be the presence of the Spanish air conditioning in CLIMAQ.
Since I complement to this presence in the means of diffusion, the magazine a note will publish Housing summing up the innovations presented by the Spanish companies, which one will complement with a critique wider that has already gone forward from this Association.
In the paragraph publicity, also it is necessary to note down the reporting inserted on the last page of the official catalogue of the Fair.
On Friday, the 11th of August, the said presentation took place, in a room packed by more than 100 persons, who, for exceeding the initial forecasts, were present, partly of foot, at the act.
Throughout little more than 30 minutes, José Maria Ortiz, Manager of AFEC, realized:
- A brief introduction of AFEC, with special mention to the activities that it realizes and the services that it offers to his associates.
- A presentation of the companies assistants to the Fair.
- An approach to the current, and foreseeable tendencies in an immediate future, in the Air conditioning in Europe, on the base of the new rules and environmental legislation.
The big number of projected transparences helped to make the presentation more lively, more understandable the developed concepts and more asimilables the details diferenciadores of the products of the companies that in the said presentation arranged to meet.
The later coctail served to communicate the Argentine professionals with the Spanish, contact that was deepened with due visits the stands, where one did to them delivery, between another type of information, of the catalogue in CD of the Association.
The Chamber Argentina of Heating, Air conditioning and Ventilation, he was interested in the details of some of the services that at present AFEC offers to his associates, as for example, the Record of Bad debts, agreeing him to support the contacts initiated in the Fair with a view to a permanent cooperation.
The visitors
A whole of 3.019 professional visitors, according to the official information of the organization, covered the Fair during five days that lasted and it is not exaggerated to say that they spent the immense majority for our stand.
The first day turned out to be more animated by the corresponding thing to the first day of fair, followed by the second surprising and disappointing day. On Friday it registered the thickness of the visitors, but even on Sunday, the 13th evening, the schedule of fair was from 14,30 to 21,30, last day of fair, there registered some interesting visits accompanied naturally of more familiar others.
Although the thickness of the visitors was formed by fitters, also an important number of consulting engineers happened for the stand, architects and possible distributors. That is to say, a nourished and representative sample of the professionals of the Argentine air conditioning.
Airdatec Stand
Ciatesa Stand
Hitecsa Stand
Hitsa-Topair Stand
Lennox Stand
Saunier Duval Clima Stand
Tecnivel Stand
Termoven Stand