Air Conditioning Trade Fair 2007

With the closure, on Saturday 3 of March, of AIR CONDITIONING, closes one of the most successful editions of this contest, to judge not alone by the by the figures, that in a first communication they have been received of IFEMA, but also by the expressions of satisfaction of the exhibitors. The following advance of results gives test of it.

Advance of results

The figures that are presented subsequently, they are an advancement of the data that, subsequently and of more detailed form, will bring to light officially IFEMA. In the picture the main magnitudes are compared that define the fair and its corresponding of the previous edition, the year 2005.

	Air conditioning 07	Air conditioning 05	Clim. 07 vs. Clim. 05
Total surface (m2)	58.781,50	55,606	5.71%
Direct exhibitors	890	737	20.80%
National exhibitors	700	628	11.46%
Foreign exhibitors	190	109	74.30%
Visiting total	55,548	48,744	13.90%
National	51,192	45,084	13.54%
Foreign	4,356	3,660	19.00%

As it reports the organization, the figure of visitors is above-mentioned to professionals "unique" and does not count the companions, neither the repeated entrances, neither the groups of students, neither pass them from exhibitor or of another type.

The increase is proportionally greater in the visits of professionals originating in those zones in which a greater effort of promotion with presentations has been carried out and special actions, as for example: Andalusia that grows a 21.4%, Canaries a 26.6%, Catalonia a 27,9%, the Basque Country a 32.6% and Valencia a 20,9%.

AFEC in AIR CONDITIONING

For AFEC the days of fair suppose the execution of multiple activities in their two sides, like member of the Committee, the main of which are the attention to the media of foreign and national diffusion, and as the host of institutions and agencies that visit the parlor, among them, ICEX, Spanish Institute of foreign trade; IDAE, Institute for the Diversification and the Energy Savings; Office of the secretary of foreign trade; foreign fair Institutions; Associations, etc.

IDAE.

February 28, first thing in the morning in the morning, took place in the Club Fair of IFEMA, a meeting with the IDAE. To the same one they attended: Enrique Jiménez Larrea and Juan Antonio Alonso, on the part of the mentioned Institute, and Aurelio Garcia and José Mª Ortiz, on the part of AFEC.

In the course of the same one the treated themes in the prior meeting were taken up again, maintained by the same speakers in passed dates, and collected in a sent contribution proposal letter from AFEC.

Once it analyzed the state of them fear object of it mentioned proposal, the possible contribution of the IDAE was undertaken, in a pilot project for the installed air conditioning teams replacement in cities world heritage and historic precincts of other cities, by other more efficient and that eliminate the esthetic impact of the existing.

In base to prior contacts carried out by Aurelio Garcia with Rose Aguilar, mayor of Cordoba was reckoned that the pilot city of this project could be Cordoba, for which from AFEC the prior managements will be carried out to study the possibilities, reach, financing, etc.

Nothing more to finish it cited meeting, the assistants were directed to the main entrance of the exhibition sites to proceed to the AIR CONDITIONING inauguration ceremony 07.

The inauguration.

Once more, the Minister whose presence was predicted for the inauguration of the Parlor, Joan Clucks in this occasion, excused to last minute by inescapable commitments.

Enrique Jiménez Larrea, General Director of the IDAE, presided the inauguration in its replacement, accompanied among others people, by José María Álvarez of the apple Tree, Executive President of IFEMA, and of Fermín Lucas, General Director of this company, as well as of María Valcarce, Director of the Parlor, and of the Committee Organizer to the complete headline by its President, Aurelio Garcia.

OFFICE OF THE SECRETARY OF FOREIGN TRADE

It finished the ceremony was received in the stand the visit of Rafael Márquez Osorio, General deputy Director of foreign trade of industrial Goods, of the Department of Industry, Commerce and Tourism, accompanied by María Red Rose, Secretary of the Aid management committee Commission to the Associations of Exporters, with the ones that a brief one was performed traveled through by the building 10, visiting the stands of the exporting Spanish manufacturers and analyzing the news that They presented in the same.

Along the visit the situation of the sector was commented, very penetrated by the multinationals and what that supposes since the point of view of the export. In the last exercises the proposed activities and headed by AFEC, to promote the export they have experienced a notable reduction in the number of businesses that participate in the same by the up the situation cited.

It does not it suppose that they have diminished the exports of the sector, given that to date the purchases of businesses carried out by the multinationals have not diminished the importance of Spain as products production platform for the air conditioning, but yes they have affected to the independence of the businesses and to the decision-making ability.

Besides specific teams, them called servants, whose competitiveness requires large series, already time ago that to stopped manufacturing in our country.

In spite of it some businesses have specialized themselves in teams and niches of market that permit them, to date, to be competitive in an environment each more globalized time.

THE MASS MEDIA

The remainder of the day was dedicated to the attention to the mass media.

National press. This activity was initiated with the assistance to a food with the reputable national press in fair, presided by María Valcarce and Aurelio Garcia. María Valcarce advanced information on the parlor and the present sectors in the same one, and along the lunch and above all in the end of the same one the journalists directed their questions on different themes related to the fair and with the sector to the different members of the Organization and of the present Committee in the act.

Foreign press. Without interruption, was initiated a traveled through by the different buildings with the media of foreign press. The visit was initiated in the buildings dedicated to heating, during which acted as main speaker Miguel Cervera, vice President of the Committee Organizer, being passed subsequently to the busy buildings mainly by the team-makers of air conditioning.

In this it traveled through the interlocución main was the duty of José Mª Ortiz, member of the Committee and manager of AFEC, that, attending to the desires of the journalists conducted them for the stands of the Spanish manufacturers, explaining in each case with the aid of the technicians of the businesses the pecularities and the news exposed in fair, without forgetting those products that formed part of the Gallery of Innovation.

At night took place a supper of farewell and gratitude to these journalists by its contribution and presence in fair, that closed with a flamenco spectacle.

March 1 was initiated with it collected, in the hotel where they were lodged, of the participants in the Inverse trade Mission and the reception in the Club Trades jointly with the participants in the Program of Foreign Buyers organized by IFEMA.

INVERSE TRADE MISSION

Once they met all the participants, Lola González and José Mª Ortiz pronounced some words of welcome, finished which they led to the visit to the fair, well individually or accompanied by the representatives of the businesses that had invited them.

The outline detailed of this trade Mission is collected in the section of this bulletin dedicated to the export.

The activity of the day was completed among others themes with the visit of Jimena Martínez of it Review, Jefa of the Department of Constructive Applications of the Division of consumer goods of the ICEX, and of Elena Wheel, Jefa of Sector of said department.

ICEX

Continuing a tradition that goes back to several editions of AIR CONDITIONING, the fair is place of encounter of AFEC with the ICEX, what permits to travel through the stands of the businesses that participate in the collective actions of export, organized by AFEC and financed by this Institute and to know the specific characteristic of the products that manufacture and they export.

In this occasion the traveled through was carried out visiting those businesses that have developed innovative products that have permitted them to continue assets in export. As in the case of the visit of the previous day, the evolution of some businesses was commented and its recent loss of exporting independence.

OTHER ACTIVITIES

It given the lack of space they are collected subsequently, of telegraphic form, other activities in which participated AFEC the remainder of the days of fair.

Prize of air Conditioning. With the presence of various members of the Committee Organizer, headlines by its president and with the assistance of María Valcarce, took place in the stand of HITSA-TOPAIR the official communication to Aurelio to Be used to of the concession of the cited prize, in recognition to all a professional life dedicated to the air Conditioning.

Board of directors of Eurovent. Because of the meeting of the board of directors of Eurovent during AIR CONDITIONING, the manager of AFEC attended a food offered to the same one by the direction of the contest.

Visit to the stand of the representatives of Sodex. Ms. Idil Kesten director of promotion of SODEX, main Parlor of the sector of Turkey, visited the stand of AFEC being interested for the continuity of the presence of the Spanish manufacturers in the same one. In the two last editions AFEC has participated in this fair by means of stands of Participation Grouped.

Visit to the stand of the representative of Shows Convegno. Olga Pons representative in Spain of Shows Convegno, he visited our stand to be interested, likewise, by the presence by third consecutive edition of the associates of AFEC in it cited fair.

Visit to the stands of the businesses. The presence in fair was taken advantage of by Pilar Budí and José Mª Ortiz to visit the major possible number of present businesses in the fair, given the practical impossibility to do it the remainder of the year.

Attention to the visitors of the stand. Although evidently the stand of AFEC is not a priority place of the visitors to AIR CONDITIONING, not because of it to stops having visits that were attended adequate, to the time that was done them delivery of the trilingual pamphlet, published specifically for the occasion, that includes the relation brought up to date of the associates of AFEC.